Reviewing 15 different Live Chat apps, and pointing out what agent each chat app is perfect for!.Identifying the different types of Live Chat models.Identifying the different types of agents.Luckily, there are so many different types of Live Chat tools and Chatbots, that there is something out there for veteran agents and newbie REALTORS® alike. Obviously all REALTORS® don’t share the exact same business needs.Ī brand new agent who has ZERO leads and lots of time to drum up business has different marketing priorities than the 30-year veteran agent who gets enough referral business alone to be successful. … Unless you don’t need to or want to… Do I Need or Even Want a Chatbot? “Yes, the Robots ARE Coming for Your Job… (But Only the Boring Parts)”Ĭhatbots are a great example of this already beginning to happen! Instead of you having to pull out your app and chat with every visitor on your site, you can now hand this “boring” task off to a robot… When we use the term AI in this article we are referring to both decision-tree based bots and true linguistic/language learning capable bots.Ī few months ago, in an article he wrote about Artificial Intelligence and the real estate industry, our Co-Founder Ramin Sabour mentioned: Chatbots that posses actual linguistic and language learning capabilities are still scarce. An example of decision-tree logic is, IF a visitor types “Listings” into the chat, THEN the bot will send a message containing your active listings. NINJA-NOTE: Most Chatbot companies are still using decision-tree logic and not actual artificial intelligence. A lot of the AI Chatbots I investigated while writing this article were apparently learning from convos, and applying their learning to future chats! Most Chatbots claim to be built with Artificial Intelligence (AI) technology, so that they can intelligently and accurately respond to your website visitor’s inquiries.ĪI technology is in a way an evolving and growing organism. In most cases you can directly step in and take over a chat as it’s happening, or you can wait until the Chatbot has captured a lead’s information and follow up with them sometime shortly afterwards. The objective of the Chatbot is basically to pre-qualify website visitors & convert them into leads. Usually a Chatbot will appear as a little badge on the bottom right or left corner of your site, popping open to initiate automated convo (or popping open when clicked on.) In terms of real estate marketing, a Chatbot is a Live Chat plugin that lives on your website and engages your website visitors with questions and relevant dialogue. In simplest terms, it’s a robot that chats! Let’s start from the top… What is a Chatbot? While it’s too early yet to FULLY answer that question, we believe Chatbots can be very useful when it comes to modern lead gen - IF used correctly! While the real estate industry is abuzz, we Ninjas are left wondering “Are Chatbots our helpful friend? Our robotic foe? Or the latest marketing fad?“ CHATBOT… put your hand up if you’ve heard this term lately.Ĭhatbots are all-the-rage in REALTOR® marketing so far in the first half of 2018.
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